In April 2022, the service was brought under Reliance's Viacom18 joint venture, backed by new funding from Uday Shankar and James Murdoch's Bodhi Tree Systems. The service was initially launched on 5 September 2016 alongside the public launch of the Jio mobile carrier. It offers free advertising- and subscription-based video on demand and live streaming content.
JioCinema is an Indian over-the-top media streaming service owned by Viacom18, a joint venture of Reliance Industries and Paramount Global.