The greatest businesses are solving big problems, yet they aren’t necessarily obvious. Make sure your product or value proposition is clear from the outset: use a screenshot of your SaaS application and/or a caption of the end-user application. This is the front page of your presentation. The structure is valid for any type of SaaS startup: pre-seed to Series A+.

We have laid out below a verified, clear structure you should follow for your SaaS pitch deck. Indeed, if you are pre-revenue for instance, you might not have early traction at all.Īnother example is for pre-seed startups which haven’t yet found product-market fit: they might not have a clear roadmap nor a tech stack.Īs rule of thumb, the more advanced your startup is the more content you should have in your pitch deck.īeware of endless, repetitive presentations: have clear titles, separate slides for each different topic.

Your SaaS pitch deck will likely be slightly different depending on whether you are pre-seed, seed or Series A+. Yet, venture capital firms and investors alike all agree on a common structure which we have laid out opposite.